Business Development and Fundraising
Athar Accelerator in Upper Egypt
Athar is an accelerator in Upper Egypt. Since its beginnings as a coworking space, New Silk Roads has worked with Athar to grow into Upper Egypt’s leading startup accelerator. Our team has provided fundraising assistance and trainings to the Athar team, resulting in Athar successfully raising funds from Creativa, Orange Corners, the Drosos Foundation, and the Finnish Embassy in Cairo, among others. As Athar scaled, we offered strategic advising, policy development assistance, and introductions to national and international ecosystem players – especially as Athar specialised in supporting agriculture, energy, and climate startups. We have also directly trained Athar-supported startups on programme design and financial diversification, resulting in follow on funding and geographic expansion.
Green Growth Summit
New Silk Roads initiated and launched the Green Growth Summit (GGS) in Tunis (2024) and Cairo (2024, 2025). A regional learning platform, the GGS transformed lessons from early movers in the green economy into actionable insights to localise and accelerate regenerative economies.
Across three editions, the GGS convened 600+ green transition frontrunners, facilitated South–South collaboration between entrepreneurs and Africa-focused climate funds, raised awareness on green sector impact investing, and created a donor task force in Tunisia focused on the green economy.
New Silk Roads also raised an additional ~100K EUR in sponsorship to expand the summits’ reach and impact.
Funder Communications for CRS
New Silk Roads developed donor-facing communications materials for the Catholic Relief Services' (CRS) global project portfolio. Our work focused on demonstrating CRS programmes’ impact and scalability to funders and positioning CRS as a thought leader in programme design and sustainability. In collaboration with the business development unit, New Silk Roads team members prepared targeted communication materials for social media and in-person events, with a focus on CRS’ agricultural, food security, and social resilience programming in Africa and South America.
Our team also advised CRS as it shifted its programmatic and technical communications towards a more targeted audience of funders, development professionals, and partners on LinkedIn.
Fundraising Courses & Coaching
New Silk Roads provides online and offline fundraising courses and coaching to business support organisations, SMEs, and cultural organizations. Initially contracted by Hivos, we provided training to over 35+ organisations in fundraising, theory of change, monitoring, evaluation, and learning (MEL) and donor communications. Under our guidance, 8 organisations successfully raised EUR 8 million in funding. Later, we also provided fundraising training for organizations such as INCO, The Finish Embassy in Cairo, Movies That Matter/ Cinema without Borders and Creatives for Climate.
PACESETTERS: Rural and Remote Artistic Practices Driving the Climate Transition
How can cultural practices driving the climate transition be supported through decentralized infrastructures? Instead of starting from major urban centers, PACESETTERS focuses on peripheral and rural contexts as sites of artistic research and practice. Current cases include Genalguacil (a small village in southern Spain), Nowa Huta (a socialist realist district in Kraków), and Galway (on Europe’s western edge). Together with this Horizon Europe consortium and 100 Funds, New Silk Roads is developing and testing a pre-accelerator model and impact fund for artistic entrepreneurship in rural and remote areas.
Green Growth and Jobs Accelerator Project (GGJAP)
The GGJAP is a four-year regional project focused on accelerating SMEs to grow sustainably and create decent jobs for young people. We provided technical fundraising support to the Flat6Labs accelerator to prepare the $3.5 million tender and secure their first multi-year, regional programme.
As part of the GGJAP consortium, New Silk Roads is also assisting with the accelerator design and positioning, monitoring and evaluation frameworks, and internal team upskilling. Additionally, our team is developing a specialised e-learning curriculum, which features multi-lingual digital courses on business innovation, impact measurement, and access to finance, specifically designed for SMEs in the Arab states region.
Hivos Business Development
Since 2013, the New Silk Roads fundraising team has supported Hivos with tailored business development services for its programmes on private sector development, job creation, climate justice, freedom of expression and arts and culture in the Middle East and North Africa. Our support included proposal writing, theory of change development, and strategic fundraising advice to Hivos senior programme management. Some of our success stories include securing EUR 8.1 million from Palladium, EUR 9.5 million and EUR 5.5 million and EUR 2.2. million from the Dutch Ministry of Foreign Affairs (LEAD I, II and BOOST Programs), EUR 5.5 million and EUR 2 million at Sida and 550K from the U.S. State Department.
Prince Claus Fund Fundraising Support
For the Prince Claus Fund, New Silk Roads conducted a comprehensive donor mapping, established a fundraising strategy with a focus on high-potential donors, and organised fundraising missions across EU countries and the United States. We also fundraised directly for the Fund’s core activities, helping to secure EUR 1.2 million from the Dutch Postcode Lottery for an arts and culture program in Russia, Turkey, and Saudi Arabia. We also led the fundraising efforts for a worldwide heritage preservation program at the Stavros Niarchos Foundation
ReBootKamp (RBK): Training Youth to Work in the Tunisian ICT Sector
New Silk Roads supported ReBootKamp (RBK), the first immersive coding bootcamp in Tunisia, to scale up across the country and internationally, aiming to train young people to become employment-ready software engineers. Over three years, our services have enabled RBK to increase the competitiveness of its curriculum and develop comprehensive policies and procedures. We provided support on gender inclusion, conducting a gender baseline study and advising on gender-based strategies, resulting in more women graduating from the bootcamps. Additionally, we implemented a robust monitoring, evaluation, and learning framework to track training effectiveness and job placements, enhancing RBK's strategic positioning and competitiveness.
Scaling Green Startups in Upper Egypt
Athar is an accelerator specialised in supporting green sector startups and scaleups in Upper Egypt. Through an EBRD-funded voucher programme, Athar engaged New Silk Roads to provide direct fundraising and professionalisation services directly to the Athar team. In parallel, our team also delivered tailored fundraising and programme design support for a portfolio of green startups from the Egyptian cities of Alexandria, Assuit, and Sohag.
This support resulted in direct follow on funding, such as for Salahly from Assuit, which raised additional funds from LifeMakers Foundation.
Madar Innovation
We supported Impact Partner to raise EUR 530,000 at Expertise France. As part of this program, New Silk Roads provided tailored fundraising training for 10 business support organizations and personalized one-on-one coaching for Tunisian startups on business models, fundraising, and partnerships. Additionally, we facilitated matchmaking activities that connected six Tunisian BSOs with European partners, international investors, and experts from the Netherlands, Germany, Sweden, and France.